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I help organisations spot the patterns they're too close to see. After 30 years working across digital, sustainability, AI and brand strategy, I've calibrated a kind of conceptual radar. I recognise structures from one domain that solve problems in another. I articulate inflection points before they're consensus. I make the abstract tangible. This works because genuine strategic value doesn't come from deeper expertise in your own category. It comes from connecting unexpected domains and making conceptual leaps your team can't make from inside the system.

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